Holden Ute

The Ute is actually a brand of the flagship series of vehicles manufactured in Australia that is known by the rather collective name of the Holden Commodore. What is rather interesting is that the Ute can be considered both a newer variant of the Commodore as well as an icon in Australian branding. In fact, the Ute can trace its origins and name in Australia back to 1951 when it was first manufactured as a strong, versatile and yet relatively inexpensive vehicle intended for a variety of urban and rural purposes. Due to this popularity, the Ute enjoyed a number of modifications and advancements over the years.

During the 1980s and well into the 1990s, it seemed that Holden changed its branding of the Ute slightly; instead emphasising on the aspect of the Ute as a family vehicle designed for predominantly urban environments. Modern versions can be seen to reflect some of the same body styles as the Chevrolet El Camino that proved quite popular due to a design that blended a pickup-style appearance, thus allowing it ideal for transporting heavy loads.

Currently, the Ute is offered in a number of different models. 2014 versions include the Ute SS, the Ute SS-V and the Ute SS-V Redline. Modern designs have incorporated enhanced safety features, a powerful 6.0-litre V-8 engine (as seen in the SS-class) and a host of technological additions including automatic headlamps and voice-activated start and stop functions. As with previous models of the Ute, this vehicle is primarily marketed throughout domestic Australia.