Holden Viva

The Viva is a relatively unknown brand that was marketed by the Australian car manufacturer Holden between 2005 and 2009. Part of the reason that the Viva is relatively obscure in the automobile market is due to the fact that it was mainly marketed to the Australian demographic as opposed to enjoying worldwide recognition. Secondly and perhaps most importantly, the Viva was actually an offshoot of another brand known as the Daewoo Lacetti.

Notwithstanding this name difference, both models shared several similarities with one another. Both were compact-style vehicles designed for urban and suburban use. Available as either a sedan or a hatchback, this versatility helped the Lacetti (and therefore the Viva) remain popular for a considerable amount of time. One of the reasons that Holden chose to market the Lacetti as the Viva in Australia was due to the fact that they required a slightly less expensive alternative to their more luxury model known as the Holden Astra. While this was indeed their intention, the Astra still outsold the Viva every year that both were alongside one another. This was the primary reason that the Viva was ultimately discontinued in 2009. The addition of the Holden Cruze during the same year sealed the fate of the Viva.

From a marketing point of view, the Viva can be seen as an example of one vehicle being sold under several different brand names. This has been a characteristic of Korean manufacturer Daewoo and while the Viva was not as successful as planned, it nonetheless was known in the Australian market for a five-year period.