HSV ads in Australia

HSV is an acronym for Holden Special Vehicles and as the name denotes, this enterprise is considered to be an offshoot of Holden; one of Australia's largest automobile manufacturers. HSV is a relatively new company, as it was only formed in 1987 to help modify existing Holden vehicles such as the Ute, the Caprice and the Commodore.

One of the main focuses that has been embraced by HSV since its inception is that their intention is to produce high-quality touring and racing vehicles. Such examples of these can be seen in the Holden VL Commodore SS Group A SV, the Senator, the GTS and the SV 5000. As would be expected, these automobiles are primarily intended for high-end racing as opposed to domestic or commercial use. Thus, their prices will often times be significantly higher than vehicles that reflect a more "general purpose" appearance and functionality. While HSV may not be well-known outside of Australia, this company dies indeed enjoy a sizable market share in its racing and touring car industry.

As of the year 2000, industry analysts have begun to see HSV vehicles find their way into overseas markets; particularly the United Kingdom. Another region that is being considered for the future is the Middle East, for there are a number of wealthy racing fans that are quite eager to incorporate HSV vehicles into this popular sport. While not as famous as many of the larger manufacturers, HSV vehicles enjoy a lucrative niche market and this trend is expected to continue.
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