This compact-sized sports car is a rather new model that is being produced by the Korean auto maker Hyundai. Having only entered into the market during the early portion of 2011 (and in the autumn of the same year for the American public), the Veloster is considered to have been specifically targeted to the younger generation of drivers. This concept was embraced by Hyundai when they referred to the Veloster as one of their "Premium Youth Lab" models of vehicles.
Many analysts see this model as being rather experimental due to its numerous revolutionary features. Perhaps the most notable departure from traditional vehicle designs is its incorporation of an asymmetrical door system. The driver-side door is noticeably larger than the two passenger-side doors. Additionally, a multitude of technological innovations have been adopted by the Veloster. A new navigation system called BlueLink has been added to all models since 2011. This is a second-generation GPS computer that will be added to all Hyundai designs in the future. Remote control options are also included as standard, as is a feature that automatically notifies the authorities in the event of an accident. Thus, the Veloster is seen by some to be a vehicular "proving ground" for 21st century amenities and designs.
The main concept behind this car can be found in its name; Veloster said to be a combination of "velocity" and "roadster". Therefore, Hyundai markets this vehicle as a "sporty" option that embraces handling and a robust level of safety. As the Veloster is new to the global marketplace, it is thought that this model will be a significant presence into the foreseeable future.