Subaru ads in Australia

In Japanese, the word "Subaru" is a verb meaning "to unite" and is derived from the six different Japanese companies that originally were conglomerated to form Subaru in 1917. These former companies are also seen as being represented by the six stars observed on the modern logo of the company. Interestingly enough, Subaru began its success designing parts for the aviation industry. This represented the bulk of their efforts during the Second World War and like other manufacturers, Subaru was hit hard by Japan's loss. Thus, they were forced to produce their first scooters utilizing spare aircraft parts.

With the popularity of their first model that was known as the Fuji Rabbit, the company soon began to realize that a foray into the automotive industry may prove profitable. Beginning in 1954, their first model was a family-size vehicle that was produced and marketed to the Japanese consumer.

Subaru continued in the same manner by producing various models for domestic sales including the 360, the Sambar and the R2. This dominated their production line until Subaru was able to enter into the foreign marketplace during the 1970s.

With the onset of the 1973 oil crisis and the need for cheaper vehicles in the United States, Subaru became a popular and economic alternative for many families. This company has continued to perform well in the American market as well as in many regions throughout the world ever since. Some of their most popular models that are currently in production include the Forester, the Legacy, the Outback and the Tribeca.

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