Land Rover

Land Rover ads in Australia

Unlike most of the other major automobile manufacturers, Land Rover is a relatively young company. First established in 1948, the initial concept was to engineer a robust vehicle that was ideal for safaris and other off-road challenges. This desire can be seen as a partial result of the popularity of the famous "Jeep" that was utilized extensively in wartime campaigns. Nonetheless, Land Rover wished to produce a highly functional design that also echoed a bit of luxury.

During the 1950s and 1960s, the esteem of the brand continued to grow, as did the number of modern refinements and changes that their flagship vehicles underwent. Thus, the newly formed market for the four-wheel drive system was born. This exposure was aided by multiple governmental agencies employing the use of Land Rovers to transport them across challenging terrain (such as the types encountered in the British colonies).

By the 1970s, this company had firmly established itself as one of the leaders in the off-road marketplace. Still, there was a need to make vehicle more appealing to average citizens. The result was the release of the Range Rover in the latter half of the 1970s. This design was exceedingly popular with both the British and the American public; allowing the company to enjoy further growth.

Into the 21st century, Land Rover has incorporated composite materials, stronger frames and fuel-efficient concepts. This has allowed the company to represent a sizable market share in the off-road industry. Such a presence is expected to continue in the years to come.
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